why choose the lead factory?
not ordinary telesales, but premium demand generation

deep selling experience
Our Business Development Managers all have a minimum of 5 years inside and outside sales.  They are fully trained in the leading sales methodologies, know how to get past the gate keeper, focus on deep consultative conversations, and can effectively represent your brand. We specialize in selling complex B2B products, high value-add services, and high ticket goods. Sales that require multiple touches over a few months time and a robust selling methodology like solution selling, Sandler, Miller Heiman, etc.

100% aligned with your revenue goals
Our business and pricing model aligns us with client success. Working on a pay for performance model, we offer a guarantee based on projected performance metrics including leads and qualified appointments.  Our programs are designed to have a 10x return on investment. 

we're data driven
From the outset of every engagement, we invest time developing market penetration strategy, target lists, and key performance indicators (KPIs) that will drive the project.  The KPIs will be used to both deliver agreed upon results and tweak the project processes to increase campaign effectiveness.The result is a blueprint for your demand generation operations.
  
pay for performance
Another key differentiator from traditional telemarketing operations is our focus on quality, C-level lead generation. In fact, we are so confident in our proven approach that we incorporate a pay for performance model to our demand generation programs. With our laser focus on results, we help you control your costs of acquired sales.